Industry News

IFF Teams with Influencers to Promote Osmolytes

Gloria Lu and Victoria Fu of Chemist Confessions will have a dedicated content hub hosted by IFF.

IFF is partnering with influencer duo Chemist Confessions to launch a new educational campaign to increase recognition of osmolytes in the beauty and personal care sector. Only 0.03% of Products Highlight Osmolytes Osmolytes are small, naturally occurring molecules that help cells retain water and protect against environmental stressors such as UV radiation and heat stress. In skincare, despite their proven abilities to reinforce the skin barrier and deliver long-term moisturization, osmol...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters